
“Mordechai Potash, AI engineer.”
“Beit Shemesh, Israel.”
Film · made by Bob, 28 October 2026. Every word is Mordechai’s, spoken in a clone of his voice made on his own Mac (Qwen3).
To his assistant at the time
“I have two passions in my life. The one is AI and the other one is learning Torah.”
“I now spend my time busy, basically transitioning small businesses over from a legacy kind of workforce to an automation kind of workforce.”
“I’m fluent in being able to script and automate, and I’ve done a huge amount of things in production.”
Who he is · written by Bob
If someone sent you here, this is the person behind the pages.
What he does. He helps small businesses move work from people doing it by hand to automation, with AI doing the legwork.
How he works. Every AI he uses runs through Bob, his harness, and he shows how it works in the open: Bob is my harness.
What he has built. Bob, and brain-mcp, the open-source recorder it grew out of. He began coding in November 2022.
See also: What apiiam is · Bob is my harness · Hold the keys
“Bob is my harness.”
“I can stand behind Bob and say, this is how I operate and I’m open source. And this is what I come to the table along with.”
Published
Began coding November 2022 with zero prior experience.
Not shown as his words: this line was published on mordechaipotash.com/about, a page that has since been removed from that site. Its words are kept as published at apiiam.com/sources#about.
Reach him
mordechaipotash.com · GitHub · LinkedIn
The links he published on mordechaipotash.com/about, kept at apiiam.com/sources#about.
How this page and its film came to be · written by Bob
From 15 October to 28 October 2026, Israel time (IDT until 24 October, IST from 25 October). Every step below has its time and the record, commit or count that shows it. Each of his sentences is in quotation marks, with the date, the time and where it was said. What was tried and set aside is in the steps too. No audio is on this part of the page: the film above is the only thing here in his cloned voice, and no other take is played.
- 21:4915 Oct IDT
He hears a clone of his voice and does not like it. He asks for a bake-off on better samples.
“i dont like it do bakeoff on better samples”
15 October 2026, 21:49 IDT · Claude Code session, typed · record 18f42ba2 - 22:12
After rating 36 clips from three engines, 1 to 5, he marks two of the six reference samples good.
Set aside: the other four reference samples, and two of the three engines, which averaged 2.17 against 2.75 for the one kept.
“IMPORTANT INFO AMPLE 6 I GOOD sample 4 i good others are bad”
15 October 2026, 22:12 IDT · Claude Code session, typed · record 1ba0e80b - clips rated 36
- 22:51
Two more rating rounds on the engine he kept end in a narration made from the top-rated takes.
Set aside: 13 of the 33 takes in the last round, each rated 3 or lower.
- rounds 20 takes, then 33
- rated 4 or 5 20 of 33
- rated 5 14 of 33
- file media-v1-narration-best.mp3 · 22:51
- 00:3228 Oct IST
Thirteen days later he asks for that voice again, the animated portrait, and a page that shows who he is.
The quote is the last sentence of a longer message.
“Maybe we should have like a, I don't know, like a page that just like shows who I am.”
28 October 2026, 00:32 IST · Claude Code session · record 4347c8d1 - 00:39
He answers a four-item menu with 123. Item 3 of Bob’s menu is the page that shows who he is.
- his pick 123 · 28 Oct 2026, 00:39 IST · Claude Code session · 06af945f
- 00:43
He picks 2. Bob’s item 2 was to re-voice his own quoted lines in the site’s 21 films, once a sample passes his ear.
Set aside at 01:03, below. The sample script is saved on his Mac at 00:43.
- his pick 2 · 28 Oct 2026, 00:43 IST · Claude Code session · 1a5bc4ab
- site films then 21
- 00:46
Bob makes twelve takes of four short sentences, three each, on his Mac and puts them on one page to pick from.
No four digits from this page are in his recorded messages. He hears a joined file instead, by 00:54.
- takes 12 · 4 sentences × 3

The page of takes, made at 00:46 and photographed again today as a still. Nothing on it plays here. - 00:47
/hello goes up without a film: his portrait and his own cited words, with a note in the code that the film is planned.
- commit 2e32768
- commit 0da425a
- films on the site 21

The first /hello, as it looked at 00:46, cropped to his three quotes, as that page showed them. - 00:50
He looks at the page and asks where the voice is.
“I like the hello page, but the question is, where do I hear the voice?”
28 October 2026, 00:50 IST · Claude Code session, typed · record d0eef446 - 00:52
Bob makes three takes of each of the film’s 11 lines, 33 in all, and joins take 1 of each into one file.
Take 1 was Bob’s default. No choice between takes is in the record.
- takes 33 · 11 lines × 3
- joined file 35.9 s
- 00:54
He hears the joined file and picks 1.
Bob’s item 1 read: “Sounds like me: put this voice on /hello now, with the film.” Item 2, pick the takes first, was not taken, so the other 22 takes stay unused.
- his pick 1 · 28 Oct 2026, 00:54 IST · Claude Code session · acd912a5
- ruling c366b081
- 00:57
The film goes in where the note had marked its place: 37 seconds, with its poster. It is merged to the live branch a minute later.
- commit 47505c2
- commit c77cecf
- film 37.0 s · 1,211,797 bytes
- films on the site 22

A frame from the film, 30 seconds in. - 01:03
He rules that the other films are not re-voiced. The 00:43 item is set aside, and the 21 films keep what they have.
“Explicitly do not re-voice the other videos.”
28 October 2026, 01:03 IST · Claude Code session, typed · record 9d0129b6 - ruling dadcdbfe
- 11:21
He rules that every quote of his is shown in quotation marks, with the date, the time and where it was said. The quotes on this part of the page follow it.
The quote is part of a longer message.
“I think that you should put every time it quotes me in quotation marks, and you should also put the date and time of the session, and if it's Claude Code or what it was.”
28 October 2026, 11:21 IST · Claude Code session, typed · record 365d26b6 - ruling c00229f2
hello, I’m Mordechai · what apiiam is · Bob is my harness · hold the keys · the bottleneck · cite or die · keep the raw forever · the legwork and the decision · draft, then correct · every agent tied to a human · 100% human, 100% machine · the one-person company · abstention is an answer · clear the fakes first · AI in the loop · prove before pay · SHELET: infinity to five · brain-mcp, the recorder · every claim points at its source · primary data is the foundation · the 1000x gap · it’s a machine · self-application · abundance, then allocation · credential inversion · the four stages · the conductor · seeds · the teaching bottleneck · screenless AI · inference-time UI · claims bounded · N-of-1 · the boxes are broken · one pattern, every scale · the right reader · translate across, not down · the floor becomes code · the error quarantine · silent fails · a rule becomes a hook · substrate conservation · build on the yes · make it public · the borrowed pass · say whose
Mordechai’s words are quoted whole from where he had already published or said them, and are not paraphrased. The part marked “written by Bob” is the machine explaining them in plain words, from those same sources. The small grey labels and these links are the machine’s.